Who We Are
Parents for Window Blind Safety (PFWBS) is a non-profit 501c3 that educates the public about the strangulation risk factors on window covering products, advocates for safer standards in the industry, and created the first window covering certification program in 2005, which certifies, tests, and promotes window coverings for safety. PFWBS also incorporates consulting services for national and international manufacturers of window-covering products and window-covering safety devices.
PFWBS has been featured in the press for over 20 years, particularly in the New York Times, Chicago Tribune, USA Today, Consumer Reports Magazine, Parents Magazine, St. Louis Post-Dispatch, and other publications throughout the United States. Our mission has also reached global audiences through coverage on ABC Nightly News, CNN, FOX News, and various local news stations.
How We Do It
Before giving the Lab Tested Mom Approved® Seal, product samples must be sent to an accredited testing lab for review and analysis to determine if they meet the Lab Tested Mom Approved® criteria. Labs will send a report to the company for products that pass the test. Manufacturers then must provide an additional sample to the PFWBS Testing Committee for assessment. PFWBS will send authorization to use the Seal in their marketing materials for products that pass the test.
Our criteria is unmatched in safety and strength, setting the global benchmark. The criteria eliminate the strangulation risk factors associated with custom corded window covering products, in line with the findings of the United States Consumer Product Safety Commission as outlined in their final ruling issued in November 2022.
Why We Do It
The PFWBS Mom-Approved® program sets the gold standard for safety on window blinds, shades, and shutters. By meeting both industry-standard safety measures and unbiased criteria developed by trusted safety experts, our seal signifies a commitment to the highest safety standards in the world
When you choose products adorned with our seal, you’re making a choice for safety. Our unbiased criteria exceed industry norms, ensuring your window coverings are not only stylish but have undergone thorough Lab Testing by Parents for Window Blind Safety. Our commitment extends to homes with children and pets, offering you peace of mind in the United States and Canada.
Manufacturers and retailers alike entrust their products to Parents for Window Blind Safety for evaluation and testing, striving to earn our esteemed seal. It’s not just a symbol; it’s a testament to a product’s safety against risks like strangulation, entanglement, or choking. Family safety is our top priority.
The inclusion of the Parents for Window Blind Safety seal in product marketing isn’t just a badge; it’s a mark of excellence. Consumers can easily identify and trust products that bear our seal, making it a valuable asset for retailers and manufacturers looking to stand out in a competitive market.
The PFWBS Mom-Approved® program isn’t just about recognition; it’s a catalyst for change. By incentivizing companies to prioritize child safety in their designs, Parents for Window Blind Safety is leading the charge toward a safer future. Join us in making safety a top priority – submit your products to the program.
What Are The Benefits?
- Enhanced Credibility and Trust: Securing the Lab Tested Mom Approved® Seal of Approval signals to consumers that your products have undergone rigorous testing and meet high safety standards. This independent validation enhances your brand’s credibility and fosters trust among consumers, making them more likely to choose your products over competitors.
- Increased Market Appeal: In today’s market, safety is a top concern for parents and caregivers. By featuring the Lab Tested Mom Approved® Seal, your products will stand out on store shelves and online platforms, effectively attracting a larger audience. This distinction can significantly influence purchasing decisions, driving increased sales and market share.
- Alignment with Industry Standards: The Lab Tested Mom Approved® Seal of Approval ensures that your products comply with industry safety standards, particularly regarding window blinds. This proactive approach protects consumers and positions your brand as a leader in safety compliance, potentially reducing liability risks associated with product recalls or safety incidents.
- Fast Track To Compliance with Amazon: The Seal of Approval collaboration program with Amazon provides manufacturers with a streamlined product safety compliance experience, effectively fast-tracking path to compliance. This eliminates the typical burden associated with Amazon’s product safety compliance process, allowing manufacturers to demonstrate proof of compliance through the Seal of Approval program.
- Access to Targeted Marketing Opportunities: As part of the Lab Tested Mom Approved® program, your brand will gain exposure through targeted marketing initiatives, including partnerships with Parents for Window Blind Safety. This collaboration opens doors to a dedicated audience of safety-conscious consumers, increasing brand visibility and consumer engagement.
- Positive Brand Association: Associating your brand with Parents for Window Blind Safety and the Lab Tested Mom Approved® Seal of Approval aligns your products with a mission centered on family safety and well-being. This positive brand association can enhance your overall brand image, making consumers more inclined to support and recommend your products.
- Consumer Education and Awareness: The Lab Tested Mom Approved® program is not just about safety; it also emphasizes education. By participating, your brand can play a role in raising awareness about the dangers of cord-operated window blinds and shades and the benefits of cordless alternatives. This educational aspect positions your brand as a thought leader in the industry, further boosting consumer loyalty.