The First Window Covering Safety Seal—Since 2005

A Two-Decade Legacy of Retail Adoption

How We Became the Undisputed Industry Standard

Decades before trade associations created baseline compliance labels, there was a demand for real, unbiased validation. We pioneered the push for safer standards. With 20 years of proprietary testing data and consumer advocacy, our legacy makes our certification the most respected and authoritative emblem in the home goods sector, trusted by consumers and integrated into the compliance portals of major retailers.
2005
  • The Genesis of Independent Safety Testing

We launched the original Seal of Approval (SOA) program, establishing the industry’s first uncompromising, independent testing standard to eliminate corded entanglement hazards.

2014
  • The Lowe’s Retail Adoption

In a landmark partnership, Lowe’s completely redesigned its retail aisles around our safety messaging and adopted our independent SOA certification for all private-label cordless products.

Canada Regs
2018
  • Exclusive Canadian Market Expansion

We expanded our proprietary testing protocols into Canada, operating as the first and only organization to conduct independent window covering safety testing in the Canadian market.

2024
  • The Amazon Fast-Track Integration

We secured an exclusive partnership with Amazon to launch the Fast-Track compliance program, granting approved manufacturers a clickable, consumer-facing badge and streamlined e-commerce adoption.

Learn more about our 501(c)(3) mission and history